Packaging Design

I was commissioned by Buencafe Liofilizado de Colombia to design and create new packaging for the company's line of high end coffee products for emerging markets in Japan and Russia. In approaching the design of the product packaging, I chose to execute engaging color and designs that were both elegant and functional. The designs also needed to take into account the existing production processes of Buencafe. Additionally, I created and rendered models that were detailed enough to engage design, engineering, manufacturing and sales teams.

Design process:

-Markets required both morphological and semiotic analysis,

- Definition of design scenarios of usability and technical possibilities

- Initial design sketches

- Final virtual prototypes produced

 

Who

Images courtesy of Juan Valdez - National Federation of Coffee Growers –Buencafé Colombian freeze dried coffee

Packaging Design Created for Buencafé Liofilizado de Colombia

Created with Rhino 3D