Packaging design focused on new markets: Russia and Japan
The company needed to create a new family of glass flasks that reflects its values and attracts aesthetically
-as a symbol of luxury and quality - the Russia and Japan markets.
I was in charge of the design creation of aesthetically matching 50g/150g/200g glass flasks, and make sure through virtual simulation that the content was exactly as advertised. I created render models that could be realistic enough to engage the engineering, manufacturing, sales and design team into one common vision of the new flask design.
Design process below:
-Markets morphological and semiotic analysis,
- Definition of design scenarios of usability and technical possibilities,
- First sketches,
- Final virtual prototypes.
Images courtesy of Juan Valdez - National Federation of Coffee Growers –Buencafé Colombian freeze dried coffee
Packaging Design Created for Buencafé Liofilizado de Colombia